Monthly Archives: October 2011

//October

Lanchester Readings 1914 to present

Lanchester Readings 1914 to present J. Schuler (Editor) Lanchester Readings 1914 to present John Schuler New Lanchester Strategy Review Dr. Onoda's Lanchester Theory: Science to win the competition, brings all the basic principles and theories that form the calculus and statistics of the Lanchester Laws together in a single volume. Although reading this book requires some special knowledge of mathematics, I strongly recommend it as a required textbook for the study of lanchester. I would like to express my deepest praises to Dr. Onoda for his hard work over so many years. -- Dr. Nobuo Taoka, author of Lanchester Strategy Volume 1 --This text refers to the Paperback edition. Product Description This book presents the interested reader/researcher a collection of all the various papers in the public domain published since Lancher's 1914 contribution. The publisher welcomes and submissions of papers and/or case studies of "Lanchester Strategy" for inclusion in the next edition of the work.In large sie 8.5 ins x 11 ins format, 17 articles, bibliography. Language Notes Text: English (translation) Original Language: Japanese --This text refers to the Paperback edition. About the Author J. Schuler is the founder president of Lanchester Press Inc., a publishing company dedicated to works by and about F. W. Lanchester (1868-1946) including the development in Japan of the Lanchester strategy of sales and marketing.

By | October 25th, 2011|F.W. Lanchester, John Schuler|Comments Off on Lanchester Readings 1914 to present

1910 Lanchester Double Landaulet Car

Frederick Willliam Lanchester the "Leonardo" of the Machine Age F.W. Lanchester - the visionary and Renaissance man To say that the Lanchester was different hardly does justice to one of the most remarkable automobiles of the Edwardian Age. Even in 1910, its bug-eyed, hoodless appearance was so unorthodox that the directors of the Lanchester Motor Company in Birmingham, England, feared it would be spurned. Since the turn of the century, the long hood and cowl had enjoyed wide public acceptance in Europe. The Lanchester possessed neither of these features, and thus flew in the face of fashion. But that was nothing new. It's inventor was uninterested in how it looked as long as it satisfied his exacting standards for fleet, dependable transportation with optimum comfort for its riders. Frederick Lanchester was a Renaissance man whose visionary automotive achievements are reflected in many modern cars - seldom with any acknowledgment of their origin. His costly and smooth-running automobiles bore what came to be called the "Lanchester look." Depending on who applied the label, it was either intended to convey contempt or acclaim. F.W. Lanchester - the inventor As a young engineer who specialized in the development of gasoline engines, Lanchester's true interest was mechanical flight. To avoid being branded a lunatic, he wisely applied his considerable genius to an interim problem that he believed would advance the science of aeronautics. In 1895, after two years of careful study and experimentation, he produced the first serviceable four-wheeled gasoline car in England. He did it by studying and then improving upon what had been done on the Continent up to that time. Instead of relying on the components of others, however, he designed and built his [...]

By | October 21st, 2011|About Lanchester, F.W. Lanchester|Comments Off on 1910 Lanchester Double Landaulet Car

A British Military Theory Finds Favour Among Japan’s Businesses

A British Military Theory Finds Favor Among Japan's Businesses by Dr. Nigel Campbell, Manchester School of Business UK with permission of the Financial Times Newspaper England. The connection between F. W. Lanchester, who designed one of the first British cars, Admiral Lord Nelson, the famous British hero, and a modern Japanese marketing consultant is not one that immediately springs to mind. And yet to the Japanese business community this eccentric link is becoming increasingly familiar as managers learn of the military strategy used by all three to great effect. Dr. Nobuo Taoka The consultant in question is Nobuo Taoka, who, since its foundation in 1976 has turned his firm, Lanchester Systems KK, into one of Japan's leading marketing consultancies. His company bases its advice entirely on Lanchester strategy, a strategy of military confrontation developed by the British engineer and mathematician F. W. Lanchester (1868 - 1946) which adds considerable weight and precision to the well-known American principles of market segmentation and "niche strategy." Since its emergence from the shadows of history in the early 1970s, Lanchester strategy has reinforced the Japanese tendency to adopt a "laser beam" approach to market penetration into one precise segment after another, until the onslaught becomes a veritable "cascade" into the market as a whole. Discovery of Lanchester's laws It became quite by chance that Taoka came across a cursory reference to Lanchester Strategy 30 years ago in a Japanese government document. He was intrigued to discover that it had been used by the U.S. Navy against the Japanese during the war in the Pacific. Along with a colleague, Taikohboh Onoda, he began seriously to research Lanchester's military principles and to develop ways of applying those principles to business competition. [...]

By | October 21st, 2011|Articles, Dr. Nigel Campbell|Comments Off on A British Military Theory Finds Favour Among Japan’s Businesses

THE DANIEL GUGGENHEIM MEDAL

THE DANIEL GUGGENHEIM MEDAL FREDERICK WILLIAM LANCHESTER For Contributions to the Fundamental Theory of Aerodynamics Citation 16th September 1931 London Frederick William Lanchester, now residing at Dyott End, Oxford Road, Moseley, Birmingham, England, was born 23 October 1868, at Lewisham. His father was Henry Jones Lanchester, architect. He studied at the Royal College of Science, South Kensington, England, 1886 to 1889, but did not graduate. There was no third year engineering at the college. Lanchester took mining but abandoned the course, read for engineering in South Kensington Library and attended engineering lectures and workshop tuition at the Finsbury Technical College in the evenings. In recognition of his great contributions to engineering science and aerodynamics, the University of Birmingham conferred on him in 1920 the honorary degree of Doctor of Laws. Dr. Lanchester is a Fellow of the Royal Society, a member of the Institution of Civil Engineers, the Institution of Mechanical Engineers, and the Institution of Automobile Engineers, an Associate of the National Academy and the Institution of Naval Architects, and an Honory Fellow of the Royal Aeronautical Society. He was a member of the (British) Advisory Committee for Aeronautics from 1909 to 1920. He was President of the Institution of Automobile Engineers 1910-11 and President of the Junior Institution of Engineers 1916-17 and 1917-18. On 27 May 1926, the Royal Aeronautical Society of Great Britain bestowed upon him its gold medal which had previously been awarded to only five persons, Orville and Wilbur Wright in May, 1909; Octave Chanute in July, 1910; Professor George Hartley Bryan and Mr. Edward Teshmaker Busk in May, 1915. On the occasion of receiving the medal Dr. Lanchester also read the Wilbur Wright Memorial Lecture for 1926 on the [...]

By | October 21st, 2011|Articles, Lanchester|Comments Off on THE DANIEL GUGGENHEIM MEDAL

Images of Lanchester Strategy part II, presented at the QFD conference, Belo Horizonte Brazil

Images of Lanchester Strategy part II, presented at the QFD conference, Belo Horizonte Brazil This paper is a continuation of the work in progress presented at the eleventh Symposium on Quality Function Deployment Novi Michigan June 1999 [1], [2]. This paper outlines the use of Lanchester Strategy in Quality Function Deployment (QFD) and concludes with a number of case studies of interest to the business community in Brazil. Abstract The Lanchester Strategy of sales and marketing based on F. W. Lanchester's equations of combat [3] has been extensively developed in Japan since the early '60s [4]. The strategy is based on a rigorous mathematical analysis of military and marketing warfare that uses elements of game theory, probability, ecology and calculus to show that the Lanchester laws are verified in theory and practice [5]. As this knowledge filters out into the business world [6], the interest is in real life case studies [7, 8 and 9] that illustrate the application and practice of the Lanchester Strategy. However, companies are reluctant, if not paranoid about releasing information on strategic planning, market share and business strategies to potential competitors, as any case study of more than superficial interest will cover these areas in detail. An approach to gaining real world case studies is to view recent articles in the business journal through the lens of Lanchester Strategy. Using data taken from recent Wall Street Journal articles, we will provide sufficient market share and background information to generate a number of case studies that illustrate the Lanchester strategy. Introduction: Lanchester Strategy and QFD In his QFD tutorial at the recent 11th Annual QFD Symposium [10], Glen Mazur pointed out that new product sales count for some 50% of company [...]

By | October 21st, 2011|Articles, Case Study, Lanchester Strategy|Comments Off on Images of Lanchester Strategy part II, presented at the QFD conference, Belo Horizonte Brazil

Images of Lanchester Strategy part I, presented at the Fairbanks Alaska QFD conference

Images of Lanchester Strategy part I, presented at the Fairbanks Alaska QFD conference Introduction The Lanchester Strategy of sales and marketing based on F. W. Lanchester's equations of combat [1] has been extensively developed in Japan since the early '60s [2]. The strategy is based on a rigorous mathematical analysis of military and marketing warfare that uses elements of game theory, probability, ecology and calculus to show that the Lanchester laws are verified in theory and practice [3]. As this knowledge filters out into the business world [4], [5], the interest is in real life case studies that illustrate the application and practice of the Lanchester Strategy. However, companies are reluctant, if not paranoid about releasing information on strategic planning, market share and business strategies to potential competitors, as any case study of more than superficial interest will cover these areas in detail. An approach to gaining real world case studies is to view recent articles in the business journal through the lens of Lanchester Strategy. Using data taken from recent Wall Street Journal articles, we will provide sufficient market share and background information to generate a number of case studies that illustrate the Lanchester strategy, but first we will provide some background on F. W. Lanchester, the strategy and its significance. The Lanchester strategy for sales and marketing is a broad strategy that includes a set of tactics for new product introduction and attack on existing companies and an equivalent set of tactics for the market leader for defense of a market share. Lanchester's principle of concentration shows the importance of focusing on a narrow segment of the market (or customer group, geographic area, etc.) in the drive for dominance. Developing a company is [...]

By | October 21st, 2011|Case Study, Lanchester Strategy, Uncategorized|Comments Off on Images of Lanchester Strategy part I, presented at the Fairbanks Alaska QFD conference

Lanchester Redux

LANCHESTER REDUX Competitive Marketing Strategy based on Lanchester's equations of combat By John Schuler SEMI Market Statistics Department Published in Channel Magazine After a roller-coaster ride in the semiconductor industry this past few years and the expectation of more to come (DRAM price decline and the Asian Financial Crisis) it's a good time to stop and take a look back at the historic perspective. A short ten years ago, with the prediction of the imminent demise of the US semiconductor industry, the majors went wimping off to Washington for a dose of industrial policy (read money) and SEMATECH was formed. The collective wisdom was that with lower interest rates and devotion to quality the Japanese industrial juggernaut would sweep all in its path. The semiconductor industry is by no means a special case. How many other industries or sectors have joined the walking wounded after having their market share surgically removed? For a poignant view of the loss of market share and national pride, take a look at the article (Newsweek, April 13, 1998) by the Rt. Hon. Alan Clark, English parliamentarian for the London borough of Kensington and Chelsea and former minister for trade in the Thatcher administration. Clark bemoans the loss of indigenous automobile manufacturing in UK. He points to BMW and VW sparring over ownership of the last remnants of British automobile manufacturing, and "crown jewels" of the Rolls Royce Car Company. As Clark puts it, "forty years ago British Leyland was cranking out almost 500,000 cars a year, while today every major automobile plant is owned outside the United Kingdom." We have heard it all before, if only we had "lower amortization rates," if only we had "better R&D tax credits," [...]

By | October 21st, 2011|Articles, Authors, John Schuler|Comments Off on Lanchester Redux

The Development in Japan of Lanchester Marketing Strategy

THE DEVELOPMENT IN JAPAN OF LANCHESTER MARKETING STRATEGY by John Schuler Manager of Equipment Programs Semiconductor Equipment and Materials International Summary The conventional wisdom has it that the Japanese economic juggernaut has been powered by low interest rates and workers fastidious attention to detail. But, a key element of Japan's success is also the development and application of Lanchester Strategy. Based on the equations of combat developed by the early automobile and aeronautical pioneer F. W. Lanchester (1868-1946) and published in his 1916 book Aircraft in Warfare [1], the Lanchester Strategy gives precise values for characterizing market structure and segmenting markets. The strategy also offers valuable insights into the defense and attack of market share positions. Several million books on these aggressive "military based" sales and marketing strategies have been distributed in Japan. Lanchester Strategy has enabled the Japanese to develop a powerful methodology for market penetration of its products in world markets that is unrivaled in the West. F. W. Lanchester (1868 - 1946 ) The British automobile and aeronautical engineer F. W. Lanchester, is a well known contributor to a number of different fields of knowledge: Automobile Engineering Lanchester built the first car in Britain in 1895 and was responsible for many of the key inventions of the automobile industry, such as disc brakes, power steering, fuel injection, four wheel drive, and dynamic balancing of engines. The Lanchester cars from 1901 to 1931 were the epitome of quality, reliability, and advanced technical features [2]. Aeronautical Engineering In the 1880s Lanchester conducted a number of experiments on gliders and small powered models. Using the methods of dimensional analysis (which he invented), he formulated the theory of flight. Lanchester published two books in 1907 on [...]

By | October 21st, 2011|Articles, Authors, John Schuler|Comments Off on The Development in Japan of Lanchester Marketing Strategy

Lanchester Theory Dr. T. Onoda

Lanchester Theory Dr. T. Onoda Science to Win the Competition   Overview Lanchester Press is pleased to introduce this English language edition of Dr. Onoda's [wp_eStore:product_id:5:end] seminal work on the mathematical derivation of the Lanchester strategy in sales and marketing. This book is important as it draws together the threads of theory beginning with Lanchester in 1914, Koopman in the United States from 1943, and the extensive body of knowledge developed in Japan since the mid 50s by Dr. Taoka and others. Dr. Onoda has woven this theory from diverse areas of game theory, ecology, probability, and rigorous mathematics to demonstrate the validity of the Lanchester strategy as applied to sales and marketing. Chapter headings: Competition model and its historical background Science of competition and Lanchester laws The Lanchester strategy model Strategy model; and marketing applications Marketing development and establishment of strategy and tactics Index Review Dr. Onoda's Lanchester Theory: Science to win the competition, brings all the basic principles and theories that form the calculus and statistics of the Lanchester Laws together in a single volume. Although reading this book requires some special knowledge of mathematics, I strongly recommend it as a required textbook for the study of lanchester. I would like to express my deepest praises to Dr. Onoda for his hard work over so many years. -- Dr. Nobuo Taoka, author of Lanchester Strategy Volume 1 Product Details Softcover, size 6.5x8.5 ins, 306 pages, 14 photographs, 33 tables, 17 graphs, numerous figures and illustrations five chapters (including detailed analysis of the battle of Iwo Jima, June 1944). ISBN 1-57321-015-3. Language Notes Text: English (translation) Original Language: Japanese About the Author J. Schuler is the founder president of Lanchester Press Inc., a publishing [...]

By | October 21st, 2011|Dr. Onoda, Lanchester Strategy|Comments Off on Lanchester Theory Dr. T. Onoda

Lanchester Strategy an Introduction by Dr. Taoka.

Lanchester Strategy an Introduction by Dr. Taoka [wp_eStore:product_id:4:end] Lanchester Press is pleased to introduce this English language edition of Dr. Taoka's work on the application of the Lanchester strategy in sales and marketing. Chapter 1 explains the basic principles of the Lanchester Strategy as a military strategy. Chapter 2 discusses Lanchester Laws when they are adopted as a marketing strategy and explains the general principles as a science of market share structure. Chapter 3 shows examples of Lanchester Laws applied in terms of a regional strategy and in a distribution strategy and describes some examples. Chapter 4 describes the use of Lanchester Strategy for optimum effectiveness of the sales force and in dominating markets. Chapter headings: Fundamentals of applying Lanchester laws Market share science and theory as laws of competition Lanchester law applications and case studies The problem of organising sales and marketing power for attack Index Softcover, size 6.0x8.0ins, 203 pages, 14 tables, 6 graphs, numerous figures and illustrations four chapters. ISBN 1-57321-009-9 $38.00 Review Widely practiced in Japan, but understood by only a handful of business leaders in the U.S.A., the Lanchester Strategy is speeding around the globe because it defines how to be a winner in a global contest. If you want to understand the new economy, this book could be your most important book purchase of the decade. -- Dr. Ted Lewis Ph.D., author of The Friction-Free Economy published by Harper Business 1997. From the Author After publishing Sales Forecast in Competitive Markets, in November 1971, questions from readers on Lanchester Laws came pouring into my office. Many people inquired if there was any book that offered a simple explanation of these laws. This book attempts not only to respond to [...]

By | October 21st, 2011|Books, Lanchester Strategy, Nobuo Dr. Taoka|Comments Off on Lanchester Strategy an Introduction by Dr. Taoka.