New Lanchester Strategy Vol.3 Sales and Marketing Strategy for the Strong by Shinichi Yano [wp_eStore:product_id:3:end] This volume discusses strategies for the strong, that is the market leader. Companies that are in a strong positon should read it, of course, but so should their weaker rivals, somthey'll know what sort of strategies the strong might be using. You need to be able to "read" your rivals. When the weak know how the strong are operating, they can develop powerful strategies. By the strong, I mean market leaders, but there is more than one type of market leader. There are market leaders that are ahead of their nearest competitors by a factor of 1.732 [square root of 3 - Ed], and then there are companies without such a huge lead. Number-one companies tend to concentrate on defense, but they may fail to sense an oncoming crisis. They may become overconfident, and rest on their laurels. many of them want merely to stay on the safe side. Someone once said that defense is three times as much work as offense, he was correct. When a top-ranking company lets its guard down, its market share is bound to drop. Remember that defending your position is a matter of winning a succesion of battles. You have to keep winning. Also, when a strong company, regardless of its strength, has not yet become number one, it must go on the offensive to capture that position. This volume, like its predecessor, Volume 2, Strategy of the Weak, consists of six chapters. Chapter 1 discusses the matching operation. This means following, or imitating your rival, and is the strategy to use to counteract the differentiation strategy of the weak. The matching operation [...]
New Lanchester Strategy Vol 2 INTRODUCTION TO SALES AND MARKETING STRATEGY FOR THE WEAK by Shinichi Yano (FOREWORD, from Volume 2) [wp_eStore:product_id:2:end] This is Volume Two of the three-volume New Lanchester Strategy. In it, we describe the strategy of the week. The New Lanchester Strategy includes strategies for both the strong (market leader) and the weak (second and lower market share). The starting point of stategy is, after all, the desire on the part of the weak to find a way to defeat the strong. Recently, diversification has led to increasing competition among companies engaged in disparate industries. Companies entering the fray for the first time need to implement the strategy of the weak. Even the strong would be well advised to familiarize themselves with the strategy of the weak in order to protect their positions of strength. This volume is a continuation of the story presented in Volume One. Supervisor Sakamoto remains the chief protagonist, and the story revolves mainly around him and his colleagues at Company W, a manufacturer. Other characters from manfacturing companies, retailers, and service industries are introduced in this story. We hope you'll agree that the merits of the comic book format are even more apparent in this volume. However, since this format does not allow us to go into great detail, we have provided a detailed summary at the end of each chapter, which we hope you wil take time to read. Chapter One Chapter One deals with differentiation strategy. Differentiation here means having something that the competition doesn't. This is the most basic strategy for the weak. Weak companies would be seriously mistaken to adopt the same strategies used by their stronger rivals. Since differentiation strategy involves having [...]
New Lanchester Strategy Vol 1 by Shinichi Yano (From the Chapter one summary in New Lanchester Strategy Volume 1 ©1995 Lanchester Press Inc.) The Lanchester Strategy is based on the Lanchester Laws, discovered by the British aeronautical engineer, F. W. Lanchester. [wp_eStore:product_id:1:end] Lanchester was born on October 23, 1868, in London. He graduated from the Royal College of Science. At the age of 28, he built England's first gasoline-powered automobile. At 31, he founded a consulting firm, the Lanchester Car Company. He is responsible for many significant inventions in the automobile industry. Lanchester invented disc brakes, power steering, four wheel drive, fuel injection, low voltage ignition, and static and dynamic balancing of engines among the almost 400 patents in his name. Subsequently he was a member of the Advisory Committee for Aeronautics, and a technical advisor to the Daimler motor car company. He was also a member of the British Academy, a Doctor of Laws, and a honorary member of the Royal Aeronautical Society. Lanchester's career ended on March 8, 1946, with his death in Birmingham. His paper entitled "The Theory of Rotation and Lift," and a two-volume treatise on aerodynamics, "Aerial Flight," were published in 1907. These works were major contributions to the science of aeronautics at the time. The ideas proposed in these works were later incorporated into airfoil theory by the German physicist Ludwig Prandtl, and are still used today, known as the Lanchester-Prandtl three dimensional airfoil theory. After the outbreak of World War I in 1914, Lanchester, with great intrest, witnessed battles in which aircraft he had worked on were used. He became convinced of the need for a mathematical analysis of the relative strengths of opposing battlefield forces to describe [...]
Frederick Willliam Lanchester the "Leonardo" of the Machine Age F.W. Lanchester - the visionary and Renaissance man To say that the Lanchester was different hardly does justice to one of the most remarkable automobiles of the Edwardian Age. Even in 1910, its bug-eyed, hoodless appearance was so unorthodox that the directors of the Lanchester Motor Company in Birmingham, England, feared it would be spurned. Since the turn of the century, the long hood and cowl had enjoyed wide public acceptance in Europe. The Lanchester possessed neither of these features, and thus flew in the face of fashion. But that was nothing new. It's inventor was uninterested in how it looked as long as it satisfied his exacting standards for fleet, dependable transportation with optimum comfort for its riders. Frederick Lanchester was a Renaissance man whose visionary automotive achievements are reflected in many modern cars - seldom with any acknowledgment of their origin. His costly and smooth-running automobiles bore what came to be called the "Lanchester look." Depending on who applied the label, it was either intended to convey contempt or acclaim. F.W. Lanchester - the inventor As a young engineer who specialized in the development of gasoline engines, Lanchester's true interest was mechanical flight. To avoid being branded a lunatic, he wisely applied his considerable genius to an interim problem that he believed would advance the science of aeronautics. In 1895, after two years of careful study and experimentation, he produced the first serviceable four-wheeled gasoline car in England. He did it by studying and then improving upon what had been done on the Continent up to that time. Instead of relying on the components of others, however, he designed and built his own. When [...]
Bibliography of F. W. Lanchester's Writings 1896. "The Radial Cursor: a new addition to the slide rule," Phil. Mag., Jan. 1896. 1905. "The pendulum accelerometer: an instrument for the direct measurement and recording of acceleration," Proc. Phys. Soc. London, Vol XIX. 1907. "The horse power of the petrol motor in relation to its bore, stroke and weight," Proc. Inst. Auto. Eng., 1, 155. "The laws of flight," Engineering, 25.9.08 Aerial Flight, Vol. I: Aerodynamics (London: Constable). Aerial Flight, Vol II: Aerodonetics (London: Constable) 1908. "The Wright and Voisin types of flying machine: a comparison," J. Aero. Soc., Vol XIII, No. 49. 1908. "Some problems peculiar to the design of the automobile," Proc. Inst. Auto. Eng., 2, 187. 1909. "The flight of birds," The Engineer, 19.2.09. 1909. "Tractive effort and acceleration of automobile vehicles on land, air and water," Proc. Inst. Auto. Eng., 4, 123. 1909. "The problem of flight" and "Mechanical flight," Times Eng. Supp., 3.3.09 and 7.4.09. 1910. "Factors that have contributed to the advance of automobile engineering, and which control the development of the self-propelled vehicle," Proc. Inst. Auto. Eng., 5, 8. 1913. "Worm gear," Proc. Inst. Auto. Eng., 7, 215. 1913. "Internal combustion motors on railways," Engineering, Sept. 1913. 1913. "Catastrophic instability in aeroplanes," Engineering, 24. 10. 13. 1914. "Engine balancing," Proc. Inst. Auto. Eng., 8, 195. 1914. "The flying machine from an engineering standpoint," Proc. Inst. Cic. Eng., 198, 4, 245. Published separately by Constable, London, 1916. 1915. "The flying machine: The aerofoil in the light of theory and experiment," Proc. Inst. Auto. Eng., 9, 171. 1915. "A contribution to the theory of propulsion and the screw propeller," Proc. Inst. Auto. Eng., 9, 171. 1915. "Cylinder cooling of internal combustion engines," [...]
Frederick William Lanchester 1868 - 1946 Frederick William Lanchester was a major contributor to the theory and practice of automobile engineering and aeronautical engineering. He also published works in radio, acoustics, relativity, music and poetry. Lanchester is honoured by an annual award in his name by the Operations Society of America. Lanchester's work forms the basis of modern automobile engineering, and the theory of flight. His equations of combat form the basis of the science of Operations Research. In Japan there have also been significant developments in marketing and sales strategy based on Lanchester's equations of combat. Engineering: 1890 Gas engine starter 1895 First all British four wheel petrol car 1986 Magneto ignition 1897 Automatic lubrication of engine, First go & no-go gauges 1998 Rack and pinion steering 1901 Pre-selector gear change 1902 Turbo charging, Disc brake 1903 The word "streamlines" 1904 Four wheel drive 1905 Dynamic balance of engine 1923 Fuel injection 1927 Purpose-built armoured cars Aeronautics: 1894 Vortex theory of lift 1896 Experimental gliders 1897 Stability in flight 1907 Aerial Flight Vol I Aerodynamics 1908 Aerial Flight Vol II Aerodonetics 1916 Aircraft in Warfare
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Aircraft in Warfare, the Dawn of the Fourth Arm, by F. W. Lanchester. Aircraft in Warfare, the Dawn of the Fourth Arm, by F. W. Lanchester. New edition of Lanchester's pioneering 1916 work, complete with new photographic material from the Imperial War Museum and the RAF Museum England. Describes all aspects of the use and operation of aircraft at the time of the first world war. Important chapters on Lanchester's equations of combat, the foundations of the science of Operations Research and the basis for Japanese developments in marketing strategy Softcover, 243 pages, 19 chapters, 21 photographs, 21 illustrations, appendix, index. ISBN 1-57321-017-X From Scientific American F. W. Lanchester was one of the pioneers of the circulation theory of lift and for that reason is one of the most respected figures in aviation. From The New Yorker F. W. Lanchester is an important figure in the history of science of military strategy. His equations of combat described in this book are the foundations of the science of Operations Research (OR). Lanchester is also honored by the annual Lanchester Prize awarded by the Operations Society of America. Review In the present war the services of the Flying Corps have, in the main, been confined to scouting and reconnaissance in its various forms, the amount of work which has been done in this direction being very great. According to present reports, a mileage equivalent to many circuits of the globe has already been covered. So far, the casualties have been slight, and the actual risk and danger are considered less than in the other combatant branches of the service. The meaning of this evidently is that the methods of attack on aircraft have not kept [...]