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Frederick Willliam Lanchester the "Leonardo" of the Machine Age F.W. Lanchester - the visionary and Renaissance man To say that the Lanchester was different hardly does justice to one of the most remarkable automobiles of the Edwardian Age. Even in 1910, its bug-eyed, hoodless appearance was so unorthodox that the directors of the Lanchester Motor Company in Birmingham, England, feared it would be spurned. Since the turn of the century, the long hood and cowl had enjoyed wide public acceptance in Europe. The Lanchester possessed neither of these features, and thus flew in the face of fashion. But that was nothing new. It's inventor was uninterested in how it looked as long as it satisfied his exacting standards for fleet, dependable transportation with optimum comfort for its riders. Frederick Lanchester was a Renaissance man whose visionary automotive achievements are reflected in many modern cars - seldom with any acknowledgment of their origin. His costly and smooth-running automobiles bore what came to be called the "Lanchester look." Depending on who applied the label, it was either intended to convey contempt or acclaim. F.W. Lanchester - the inventor As a young engineer who specialized in the development of gasoline engines, Lanchester's true interest was mechanical flight. To avoid being branded a lunatic, he wisely applied his considerable genius to an interim problem that he believed would advance the science of aeronautics. In 1895, after two years of careful study and experimentation, he produced the first serviceable four-wheeled gasoline car in England. He did it by studying and then improving upon what had been done on the Continent up to that time. Instead of relying on the components of others, however, he designed and built his [...]
A British Military Theory Finds Favor Among Japan's Businesses by Dr. Nigel Campbell, Manchester School of Business UK with permission of the Financial Times Newspaper England. The connection between F. W. Lanchester, who designed one of the first British cars, Admiral Lord Nelson, the famous British hero, and a modern Japanese marketing consultant is not one that immediately springs to mind. And yet to the Japanese business community this eccentric link is becoming increasingly familiar as managers learn of the military strategy used by all three to great effect. Dr. Nobuo Taoka The consultant in question is Nobuo Taoka, who, since its foundation in 1976 has turned his firm, Lanchester Systems KK, into one of Japan's leading marketing consultancies. His company bases its advice entirely on Lanchester strategy, a strategy of military confrontation developed by the British engineer and mathematician F. W. Lanchester (1868 - 1946) which adds considerable weight and precision to the well-known American principles of market segmentation and "niche strategy." Since its emergence from the shadows of history in the early 1970s, Lanchester strategy has reinforced the Japanese tendency to adopt a "laser beam" approach to market penetration into one precise segment after another, until the onslaught becomes a veritable "cascade" into the market as a whole. Discovery of Lanchester's laws It became quite by chance that Taoka came across a cursory reference to Lanchester Strategy 30 years ago in a Japanese government document. He was intrigued to discover that it had been used by the U.S. Navy against the Japanese during the war in the Pacific. Along with a colleague, Taikohboh Onoda, he began seriously to research Lanchester's military principles and to develop ways of applying those principles to business competition. [...]
THE DANIEL GUGGENHEIM MEDAL FREDERICK WILLIAM LANCHESTER For Contributions to the Fundamental Theory of Aerodynamics Citation 16th September 1931 London Frederick William Lanchester, now residing at Dyott End, Oxford Road, Moseley, Birmingham, England, was born 23 October 1868, at Lewisham. His father was Henry Jones Lanchester, architect. He studied at the Royal College of Science, South Kensington, England, 1886 to 1889, but did not graduate. There was no third year engineering at the college. Lanchester took mining but abandoned the course, read for engineering in South Kensington Library and attended engineering lectures and workshop tuition at the Finsbury Technical College in the evenings. In recognition of his great contributions to engineering science and aerodynamics, the University of Birmingham conferred on him in 1920 the honorary degree of Doctor of Laws. Dr. Lanchester is a Fellow of the Royal Society, a member of the Institution of Civil Engineers, the Institution of Mechanical Engineers, and the Institution of Automobile Engineers, an Associate of the National Academy and the Institution of Naval Architects, and an Honory Fellow of the Royal Aeronautical Society. He was a member of the (British) Advisory Committee for Aeronautics from 1909 to 1920. He was President of the Institution of Automobile Engineers 1910-11 and President of the Junior Institution of Engineers 1916-17 and 1917-18. On 27 May 1926, the Royal Aeronautical Society of Great Britain bestowed upon him its gold medal which had previously been awarded to only five persons, Orville and Wilbur Wright in May, 1909; Octave Chanute in July, 1910; Professor George Hartley Bryan and Mr. Edward Teshmaker Busk in May, 1915. On the occasion of receiving the medal Dr. Lanchester also read the Wilbur Wright Memorial Lecture for 1926 on the [...]
Images of Lanchester Strategy part II, presented at the QFD conference, Belo Horizonte Brazil This paper is a continuation of the work in progress presented at the eleventh Symposium on Quality Function Deployment Novi Michigan June 1999 , . This paper outlines the use of Lanchester Strategy in Quality Function Deployment (QFD) and concludes with a number of case studies of interest to the business community in Brazil. Abstract The Lanchester Strategy of sales and marketing based on F. W. Lanchester's equations of combat  has been extensively developed in Japan since the early '60s . The strategy is based on a rigorous mathematical analysis of military and marketing warfare that uses elements of game theory, probability, ecology and calculus to show that the Lanchester laws are verified in theory and practice . As this knowledge filters out into the business world , the interest is in real life case studies [7, 8 and 9] that illustrate the application and practice of the Lanchester Strategy. However, companies are reluctant, if not paranoid about releasing information on strategic planning, market share and business strategies to potential competitors, as any case study of more than superficial interest will cover these areas in detail. An approach to gaining real world case studies is to view recent articles in the business journal through the lens of Lanchester Strategy. Using data taken from recent Wall Street Journal articles, we will provide sufficient market share and background information to generate a number of case studies that illustrate the Lanchester strategy. Introduction: Lanchester Strategy and QFD In his QFD tutorial at the recent 11th Annual QFD Symposium , Glen Mazur pointed out that new product sales count for some 50% of company [...]
Images of Lanchester Strategy part I, presented at the Fairbanks Alaska QFD conference Introduction The Lanchester Strategy of sales and marketing based on F. W. Lanchester's equations of combat  has been extensively developed in Japan since the early '60s . The strategy is based on a rigorous mathematical analysis of military and marketing warfare that uses elements of game theory, probability, ecology and calculus to show that the Lanchester laws are verified in theory and practice . As this knowledge filters out into the business world , , the interest is in real life case studies that illustrate the application and practice of the Lanchester Strategy. However, companies are reluctant, if not paranoid about releasing information on strategic planning, market share and business strategies to potential competitors, as any case study of more than superficial interest will cover these areas in detail. An approach to gaining real world case studies is to view recent articles in the business journal through the lens of Lanchester Strategy. Using data taken from recent Wall Street Journal articles, we will provide sufficient market share and background information to generate a number of case studies that illustrate the Lanchester strategy, but first we will provide some background on F. W. Lanchester, the strategy and its significance. The Lanchester strategy for sales and marketing is a broad strategy that includes a set of tactics for new product introduction and attack on existing companies and an equivalent set of tactics for the market leader for defense of a market share. Lanchester's principle of concentration shows the importance of focusing on a narrow segment of the market (or customer group, geographic area, etc.) in the drive for dominance. Developing a company is [...]
Lanchester Theory Dr. T. Onoda Science to Win the Competition Overview Lanchester Press is pleased to introduce this English language edition of Dr. Onoda's [wp_eStore:product_id:5:end] seminal work on the mathematical derivation of the Lanchester strategy in sales and marketing. This book is important as it draws together the threads of theory beginning with Lanchester in 1914, Koopman in the United States from 1943, and the extensive body of knowledge developed in Japan since the mid 50s by Dr. Taoka and others. Dr. Onoda has woven this theory from diverse areas of game theory, ecology, probability, and rigorous mathematics to demonstrate the validity of the Lanchester strategy as applied to sales and marketing. Chapter headings: Competition model and its historical background Science of competition and Lanchester laws The Lanchester strategy model Strategy model; and marketing applications Marketing development and establishment of strategy and tactics Index Review Dr. Onoda's Lanchester Theory: Science to win the competition, brings all the basic principles and theories that form the calculus and statistics of the Lanchester Laws together in a single volume. Although reading this book requires some special knowledge of mathematics, I strongly recommend it as a required textbook for the study of lanchester. I would like to express my deepest praises to Dr. Onoda for his hard work over so many years. -- Dr. Nobuo Taoka, author of Lanchester Strategy Volume 1 Product Details Softcover, size 6.5x8.5 ins, 306 pages, 14 photographs, 33 tables, 17 graphs, numerous figures and illustrations five chapters (including detailed analysis of the battle of Iwo Jima, June 1944). ISBN 1-57321-015-3. Language Notes Text: English (translation) Original Language: Japanese About the Author J. Schuler is the founder president of Lanchester Press Inc., a publishing [...]