Lanchester Readings 1914 to present J. Schuler (Editor) Lanchester Readings 1914 to present John Schuler New Lanchester Strategy Review Dr. Onoda's Lanchester Theory: Science to win the competition, brings all the basic principles and theories that form the calculus and statistics of the Lanchester Laws together in a single volume. Although reading this book requires some special knowledge of mathematics, I strongly recommend it as a required textbook for the study of lanchester. I would like to express my deepest praises to Dr. Onoda for his hard work over so many years. -- Dr. Nobuo Taoka, author of Lanchester Strategy Volume 1 --This text refers to the Paperback edition. Product Description This book presents the interested reader/researcher a collection of all the various papers in the public domain published since Lancher's 1914 contribution. The publisher welcomes and submissions of papers and/or case studies of "Lanchester Strategy" for inclusion in the next edition of the work.In large sie 8.5 ins x 11 ins format, 17 articles, bibliography. Language Notes Text: English (translation) Original Language: Japanese --This text refers to the Paperback edition. About the Author J. Schuler is the founder president of Lanchester Press Inc., a publishing company dedicated to works by and about F. W. Lanchester (1868-1946) including the development in Japan of the Lanchester strategy of sales and marketing.
Frederick Willliam Lanchester the "Leonardo" of the Machine Age F.W. Lanchester - the visionary and Renaissance man To say that the Lanchester was different hardly does justice to one of the most remarkable automobiles of the Edwardian Age. Even in 1910, its bug-eyed, hoodless appearance was so unorthodox that the directors of the Lanchester Motor Company in Birmingham, England, feared it would be spurned. Since the turn of the century, the long hood and cowl had enjoyed wide public acceptance in Europe. The Lanchester possessed neither of these features, and thus flew in the face of fashion. But that was nothing new. It's inventor was uninterested in how it looked as long as it satisfied his exacting standards for fleet, dependable transportation with optimum comfort for its riders. Frederick Lanchester was a Renaissance man whose visionary automotive achievements are reflected in many modern cars - seldom with any acknowledgment of their origin. His costly and smooth-running automobiles bore what came to be called the "Lanchester look." Depending on who applied the label, it was either intended to convey contempt or acclaim. F.W. Lanchester - the inventor As a young engineer who specialized in the development of gasoline engines, Lanchester's true interest was mechanical flight. To avoid being branded a lunatic, he wisely applied his considerable genius to an interim problem that he believed would advance the science of aeronautics. In 1895, after two years of careful study and experimentation, he produced the first serviceable four-wheeled gasoline car in England. He did it by studying and then improving upon what had been done on the Continent up to that time. Instead of relying on the components of others, however, he designed and built his [...]
A British Military Theory Finds Favor Among Japan's Businesses by Dr. Nigel Campbell, Manchester School of Business UK with permission of the Financial Times Newspaper England. The connection between F. W. Lanchester, who designed one of the first British cars, Admiral Lord Nelson, the famous British hero, and a modern Japanese marketing consultant is not one that immediately springs to mind. And yet to the Japanese business community this eccentric link is becoming increasingly familiar as managers learn of the military strategy used by all three to great effect. Dr. Nobuo Taoka The consultant in question is Nobuo Taoka, who, since its foundation in 1976 has turned his firm, Lanchester Systems KK, into one of Japan's leading marketing consultancies. His company bases its advice entirely on Lanchester strategy, a strategy of military confrontation developed by the British engineer and mathematician F. W. Lanchester (1868 - 1946) which adds considerable weight and precision to the well-known American principles of market segmentation and "niche strategy." Since its emergence from the shadows of history in the early 1970s, Lanchester strategy has reinforced the Japanese tendency to adopt a "laser beam" approach to market penetration into one precise segment after another, until the onslaught becomes a veritable "cascade" into the market as a whole. Discovery of Lanchester's laws It became quite by chance that Taoka came across a cursory reference to Lanchester Strategy 30 years ago in a Japanese government document. He was intrigued to discover that it had been used by the U.S. Navy against the Japanese during the war in the Pacific. Along with a colleague, Taikohboh Onoda, he began seriously to research Lanchester's military principles and to develop ways of applying those principles to business competition. [...]
Lanchester Theory Dr. T. Onoda Science to Win the Competition Overview Lanchester Press is pleased to introduce this English language edition of Dr. Onoda's [wp_eStore:product_id:5:end] seminal work on the mathematical derivation of the Lanchester strategy in sales and marketing. This book is important as it draws together the threads of theory beginning with Lanchester in 1914, Koopman in the United States from 1943, and the extensive body of knowledge developed in Japan since the mid 50s by Dr. Taoka and others. Dr. Onoda has woven this theory from diverse areas of game theory, ecology, probability, and rigorous mathematics to demonstrate the validity of the Lanchester strategy as applied to sales and marketing. Chapter headings: Competition model and its historical background Science of competition and Lanchester laws The Lanchester strategy model Strategy model; and marketing applications Marketing development and establishment of strategy and tactics Index Review Dr. Onoda's Lanchester Theory: Science to win the competition, brings all the basic principles and theories that form the calculus and statistics of the Lanchester Laws together in a single volume. Although reading this book requires some special knowledge of mathematics, I strongly recommend it as a required textbook for the study of lanchester. I would like to express my deepest praises to Dr. Onoda for his hard work over so many years. -- Dr. Nobuo Taoka, author of Lanchester Strategy Volume 1 Product Details Softcover, size 6.5x8.5 ins, 306 pages, 14 photographs, 33 tables, 17 graphs, numerous figures and illustrations five chapters (including detailed analysis of the battle of Iwo Jima, June 1944). ISBN 1-57321-015-3. Language Notes Text: English (translation) Original Language: Japanese About the Author J. Schuler is the founder president of Lanchester Press Inc., a publishing [...]
Lanchester Strategy an Introduction by Dr. Taoka [wp_eStore:product_id:4:end] Lanchester Press is pleased to introduce this English language edition of Dr. Taoka's work on the application of the Lanchester strategy in sales and marketing. Chapter 1 explains the basic principles of the Lanchester Strategy as a military strategy. Chapter 2 discusses Lanchester Laws when they are adopted as a marketing strategy and explains the general principles as a science of market share structure. Chapter 3 shows examples of Lanchester Laws applied in terms of a regional strategy and in a distribution strategy and describes some examples. Chapter 4 describes the use of Lanchester Strategy for optimum effectiveness of the sales force and in dominating markets. Chapter headings: Fundamentals of applying Lanchester laws Market share science and theory as laws of competition Lanchester law applications and case studies The problem of organising sales and marketing power for attack Index Softcover, size 6.0x8.0ins, 203 pages, 14 tables, 6 graphs, numerous figures and illustrations four chapters. ISBN 1-57321-009-9 $38.00 Review Widely practiced in Japan, but understood by only a handful of business leaders in the U.S.A., the Lanchester Strategy is speeding around the globe because it defines how to be a winner in a global contest. If you want to understand the new economy, this book could be your most important book purchase of the decade. -- Dr. Ted Lewis Ph.D., author of The Friction-Free Economy published by Harper Business 1997. From the Author After publishing Sales Forecast in Competitive Markets, in November 1971, questions from readers on Lanchester Laws came pouring into my office. Many people inquired if there was any book that offered a simple explanation of these laws. This book attempts not only to respond to [...]
New Lanchester Strategy Vol.3 Sales and Marketing Strategy for the Strong by Shinichi Yano [wp_eStore:product_id:3:end] This volume discusses strategies for the strong, that is the market leader. Companies that are in a strong positon should read it, of course, but so should their weaker rivals, somthey'll know what sort of strategies the strong might be using. You need to be able to "read" your rivals. When the weak know how the strong are operating, they can develop powerful strategies. By the strong, I mean market leaders, but there is more than one type of market leader. There are market leaders that are ahead of their nearest competitors by a factor of 1.732 [square root of 3 - Ed], and then there are companies without such a huge lead. Number-one companies tend to concentrate on defense, but they may fail to sense an oncoming crisis. They may become overconfident, and rest on their laurels. many of them want merely to stay on the safe side. Someone once said that defense is three times as much work as offense, he was correct. When a top-ranking company lets its guard down, its market share is bound to drop. Remember that defending your position is a matter of winning a succesion of battles. You have to keep winning. Also, when a strong company, regardless of its strength, has not yet become number one, it must go on the offensive to capture that position. This volume, like its predecessor, Volume 2, Strategy of the Weak, consists of six chapters. Chapter 1 discusses the matching operation. This means following, or imitating your rival, and is the strategy to use to counteract the differentiation strategy of the weak. The matching operation [...]
New Lanchester Strategy Vol 2 INTRODUCTION TO SALES AND MARKETING STRATEGY FOR THE WEAK by Shinichi Yano (FOREWORD, from Volume 2) [wp_eStore:product_id:2:end] This is Volume Two of the three-volume New Lanchester Strategy. In it, we describe the strategy of the week. The New Lanchester Strategy includes strategies for both the strong (market leader) and the weak (second and lower market share). The starting point of stategy is, after all, the desire on the part of the weak to find a way to defeat the strong. Recently, diversification has led to increasing competition among companies engaged in disparate industries. Companies entering the fray for the first time need to implement the strategy of the weak. Even the strong would be well advised to familiarize themselves with the strategy of the weak in order to protect their positions of strength. This volume is a continuation of the story presented in Volume One. Supervisor Sakamoto remains the chief protagonist, and the story revolves mainly around him and his colleagues at Company W, a manufacturer. Other characters from manfacturing companies, retailers, and service industries are introduced in this story. We hope you'll agree that the merits of the comic book format are even more apparent in this volume. However, since this format does not allow us to go into great detail, we have provided a detailed summary at the end of each chapter, which we hope you wil take time to read. Chapter One Chapter One deals with differentiation strategy. Differentiation here means having something that the competition doesn't. This is the most basic strategy for the weak. Weak companies would be seriously mistaken to adopt the same strategies used by their stronger rivals. Since differentiation strategy involves having [...]
New Lanchester Strategy Vol 1 by Shinichi Yano (From the Chapter one summary in New Lanchester Strategy Volume 1 ©1995 Lanchester Press Inc.) The Lanchester Strategy is based on the Lanchester Laws, discovered by the British aeronautical engineer, F. W. Lanchester. [wp_eStore:product_id:1:end] Lanchester was born on October 23, 1868, in London. He graduated from the Royal College of Science. At the age of 28, he built England's first gasoline-powered automobile. At 31, he founded a consulting firm, the Lanchester Car Company. He is responsible for many significant inventions in the automobile industry. Lanchester invented disc brakes, power steering, four wheel drive, fuel injection, low voltage ignition, and static and dynamic balancing of engines among the almost 400 patents in his name. Subsequently he was a member of the Advisory Committee for Aeronautics, and a technical advisor to the Daimler motor car company. He was also a member of the British Academy, a Doctor of Laws, and a honorary member of the Royal Aeronautical Society. Lanchester's career ended on March 8, 1946, with his death in Birmingham. His paper entitled "The Theory of Rotation and Lift," and a two-volume treatise on aerodynamics, "Aerial Flight," were published in 1907. These works were major contributions to the science of aeronautics at the time. The ideas proposed in these works were later incorporated into airfoil theory by the German physicist Ludwig Prandtl, and are still used today, known as the Lanchester-Prandtl three dimensional airfoil theory. After the outbreak of World War I in 1914, Lanchester, with great intrest, witnessed battles in which aircraft he had worked on were used. He became convinced of the need for a mathematical analysis of the relative strengths of opposing battlefield forces to describe [...]