Lanchester Strategy an Introduction by Dr. Taoka.

Lanchester Strategy an Introduction by Dr. Taoka [wp_eStore:product_id:4:end] Lanchester Press is pleased to introduce this English language edition of Dr. Taoka's work on the application of the Lanchester strategy in sales and marketing. Chapter 1 explains the basic principles of the Lanchester Strategy as a military strategy. Chapter 2 discusses Lanchester Laws when they are adopted as a marketing strategy and explains the general principles as a science of market share structure. Chapter 3 shows examples of Lanchester Laws applied in terms of a regional strategy and in a distribution strategy and describes some examples. Chapter 4 describes the use of Lanchester Strategy for optimum effectiveness of the sales force and in dominating markets. Chapter headings: Fundamentals of applying Lanchester laws Market share science and theory as laws of competition Lanchester law applications and case studies The problem of organising sales and marketing power for attack Index Softcover, size 6.0x8.0ins, 203 pages, 14 tables, 6 graphs, numerous figures and illustrations four chapters. ISBN 1-57321-009-9 $38.00 Review Widely practiced in Japan, but understood by only a handful of business leaders in the U.S.A., the Lanchester Strategy is speeding around the globe because it defines how to be a winner in a global contest. If you want to understand the new economy, this book could be your most important book purchase of the decade. -- Dr. Ted Lewis Ph.D., author of The Friction-Free Economy published by Harper Business 1997. From the Author After publishing Sales Forecast in Competitive Markets, in November 1971, questions from readers on Lanchester Laws came pouring into my office. Many people inquired if there was any book that offered a simple explanation of these laws. This book attempts not only to respond to [...]