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Lanchester Strategy an Introduction by Dr. Taoka.

Lanchester Strategy an Introduction by Dr. Taoka [wp_eStore:product_id:4:end] Lanchester Press is pleased to introduce this English language edition of Dr. Taoka's work on the application of the Lanchester strategy in sales and marketing. Chapter 1 explains the basic principles of the Lanchester Strategy as a military strategy. Chapter 2 discusses Lanchester Laws when they are adopted as a marketing strategy and explains the general principles as a science of market share structure. Chapter 3 shows examples of Lanchester Laws applied in terms of a regional strategy and in a distribution strategy and describes some examples. Chapter 4 describes the use of Lanchester Strategy for optimum effectiveness of the sales force and in dominating markets. Chapter headings: Fundamentals of applying Lanchester laws Market share science and theory as laws of competition Lanchester law applications and case studies The problem of organising sales and marketing power for attack Index Softcover, size 6.0x8.0ins, 203 pages, 14 tables, 6 graphs, numerous figures and illustrations four chapters. ISBN 1-57321-009-9 $38.00 Review Widely practiced in Japan, but understood by only a handful of business leaders in the U.S.A., the Lanchester Strategy is speeding around the globe because it defines how to be a winner in a global contest. If you want to understand the new economy, this book could be your most important book purchase of the decade. -- Dr. Ted Lewis Ph.D., author of The Friction-Free Economy published by Harper Business 1997. From the Author After publishing Sales Forecast in Competitive Markets, in November 1971, questions from readers on Lanchester Laws came pouring into my office. Many people inquired if there was any book that offered a simple explanation of these laws. This book attempts not only to respond to [...]

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Sales and Marketing Strategy for the Market Leader by Shinichi Yano – Volume 3

New Lanchester Strategy Vol.3 Sales and Marketing Strategy for the Strong by Shinichi Yano   [wp_eStore:product_id:3:end] This volume discusses strategies for the strong, that is the market leader. Companies that are in a strong positon should read it, of course, but so should their weaker rivals, somthey'll know what sort of strategies the strong might be using. You need to be able to "read" your rivals. When the weak know how the strong are operating, they can develop powerful strategies. By the strong, I mean market leaders, but there is more than one type of market leader. There are market leaders that are ahead of their nearest competitors by a factor of 1.732 [square root of 3 - Ed], and then there are companies without such a huge lead. Number-one companies tend to concentrate on defense, but they may fail to sense an oncoming crisis. They may become overconfident, and rest on their laurels. many of them want merely to stay on the safe side. Someone once said that defense is three times as much work as offense, he was correct. When a top-ranking company lets its guard down, its market share is bound to drop. Remember that defending your position is a matter of winning a succesion of battles. You have to keep winning. Also, when a strong company, regardless of its strength, has not yet become number one, it must go on the offensive to capture that position. This volume, like its predecessor, Volume 2, Strategy of the Weak, consists of six chapters. Chapter 1 discusses the matching operation. This means following, or imitating your rival, and is the strategy to use to counteract the differentiation strategy of the weak. The matching operation [...]

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Introduction To Sales and Marketing Strategy for The Weak – New Lanchester Strategy – Volume 2

New Lanchester Strategy Vol 2 INTRODUCTION TO SALES AND MARKETING STRATEGY FOR THE WEAK by Shinichi Yano (FOREWORD, from Volume 2) [wp_eStore:product_id:2:end] This is Volume Two of the three-volume New Lanchester Strategy. In it, we describe the strategy of the week. The New Lanchester Strategy includes strategies for both the strong (market leader) and the weak (second and lower market share). The starting point of stategy is, after all, the desire on the part of the weak to find a way to defeat the strong. Recently, diversification has led to increasing competition among companies engaged in disparate industries. Companies entering the fray for the first time need to implement the strategy of the weak. Even the strong would be well advised to familiarize themselves with the strategy of the weak in order to protect their positions of strength. This volume is a continuation of the story presented in Volume One. Supervisor Sakamoto remains the chief protagonist, and the story revolves mainly around him and his colleagues at Company W, a manufacturer. Other characters from manfacturing companies, retailers, and service industries are introduced in this story. We hope you'll agree that the merits of the comic book format are even more apparent in this volume. However, since this format does not allow us to go into great detail, we have provided a detailed summary at the end of each chapter, which we hope you wil take time to read. Chapter One Chapter One deals with differentiation strategy. Differentiation here means having something that the competition doesn't. This is the most basic strategy for the weak. Weak companies would be seriously mistaken to adopt the same strategies used by their stronger rivals. Since differentiation strategy involves having [...]

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Introduction to Lanchester Strategy of Sales and Marketing -Volume 1

New Lanchester Strategy Vol 1 by Shinichi Yano (From the Chapter one summary in New Lanchester Strategy Volume 1 ©1995 Lanchester Press Inc.) The Lanchester Strategy is based on the Lanchester Laws, discovered by the British aeronautical engineer, F. W. Lanchester. [wp_eStore:product_id:1:end] Lanchester was born on October 23, 1868, in London. He graduated from the Royal College of Science. At the age of 28, he built England's first gasoline-powered automobile. At 31, he founded a consulting firm, the Lanchester Car Company. He is responsible for many significant inventions in the automobile industry. Lanchester invented disc brakes, power steering, four wheel drive, fuel injection, low voltage ignition, and static and dynamic balancing of engines among the almost 400 patents in his name. Subsequently he was a member of the Advisory Committee for Aeronautics, and a technical advisor to the Daimler motor car company. He was also a member of the British Academy, a Doctor of Laws, and a honorary member of the Royal Aeronautical Society. Lanchester's career ended on March 8, 1946, with his death in Birmingham. His paper entitled "The Theory of Rotation and Lift," and a two-volume treatise on aerodynamics, "Aerial Flight," were published in 1907. These works were major contributions to the science of aeronautics at the time. The ideas proposed in these works were later incorporated into airfoil theory by the German physicist Ludwig Prandtl, and are still used today, known as the Lanchester-Prandtl three dimensional airfoil theory. After the outbreak of World War I in 1914, Lanchester, with great intrest, witnessed battles in which aircraft he had worked on were used. He became convinced of the need for a mathematical analysis of the relative strengths of opposing battlefield forces to describe [...]

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Aircraft in Warfare by F.W. Lanchester

Aircraft in Warfare, the Dawn of the Fourth Arm, by F. W. Lanchester. Aircraft in Warfare, the Dawn of the Fourth Arm, by F. W. Lanchester. New edition of Lanchester's pioneering 1916 work, complete with new photographic material from the Imperial War Museum and the RAF Museum England. Describes all aspects of the use and operation of aircraft at the time of the first world war. Important chapters on Lanchester's equations of combat, the foundations of the science of Operations Research and the basis for Japanese developments in marketing strategy Softcover, 243 pages, 19 chapters, 21 photographs, 21 illustrations, appendix, index. ISBN 1-57321-017-X From Scientific American F. W. Lanchester was one of the pioneers of the circulation theory of lift and for that reason is one of the most respected figures in aviation. From The New Yorker F. W. Lanchester is an important figure in the history of science of military strategy. His equations of combat described in this book are the foundations of the science of Operations Research (OR). Lanchester is also honored by the annual Lanchester Prize awarded by the Operations Society of America. Review In the present war the services of the Flying Corps have, in the main, been confined to scouting and reconnaissance in its various forms, the amount of work which has been done in this direction being very great. According to present reports, a mileage equivalent to many circuits of the globe has already been covered. So far, the casualties have been slight, and the actual risk and danger are considered less than in the other combatant branches of the service. The meaning of this evidently is that the methods of attack on aircraft have not kept [...]

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