Lanchester Strategy

//Lanchester Strategy

Images of Lanchester Strategy part II, presented at the QFD conference, Belo Horizonte Brazil

Images of Lanchester Strategy part II, presented at the QFD conference, Belo Horizonte Brazil This paper is a continuation of the work in progress presented at the eleventh Symposium on Quality Function Deployment Novi Michigan June 1999 [1], [2]. This paper outlines the use of Lanchester Strategy in Quality Function Deployment (QFD) and concludes with a number of case studies of interest to the business community in Brazil. Abstract The Lanchester Strategy of sales and marketing based on F. W. Lanchester's equations of combat [3] has been extensively developed in Japan since the early '60s [4]. The strategy is based on a rigorous mathematical analysis of military and marketing warfare that uses elements of game theory, probability, ecology and calculus to show that the Lanchester laws are verified in theory and practice [5]. As this knowledge filters out into the business world [6], the interest is in real life case studies [7, 8 and 9] that illustrate the application and practice of the Lanchester Strategy. However, companies are reluctant, if not paranoid about releasing information on strategic planning, market share and business strategies to potential competitors, as any case study of more than superficial interest will cover these areas in detail. An approach to gaining real world case studies is to view recent articles in the business journal through the lens of Lanchester Strategy. Using data taken from recent Wall Street Journal articles, we will provide sufficient market share and background information to generate a number of case studies that illustrate the Lanchester strategy. Introduction: Lanchester Strategy and QFD In his QFD tutorial at the recent 11th Annual QFD Symposium [10], Glen Mazur pointed out that new product sales count for some 50% of company [...]

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Images of Lanchester Strategy part I, presented at the Fairbanks Alaska QFD conference

Images of Lanchester Strategy part I, presented at the Fairbanks Alaska QFD conference Introduction The Lanchester Strategy of sales and marketing based on F. W. Lanchester's equations of combat [1] has been extensively developed in Japan since the early '60s [2]. The strategy is based on a rigorous mathematical analysis of military and marketing warfare that uses elements of game theory, probability, ecology and calculus to show that the Lanchester laws are verified in theory and practice [3]. As this knowledge filters out into the business world [4], [5], the interest is in real life case studies that illustrate the application and practice of the Lanchester Strategy. However, companies are reluctant, if not paranoid about releasing information on strategic planning, market share and business strategies to potential competitors, as any case study of more than superficial interest will cover these areas in detail. An approach to gaining real world case studies is to view recent articles in the business journal through the lens of Lanchester Strategy. Using data taken from recent Wall Street Journal articles, we will provide sufficient market share and background information to generate a number of case studies that illustrate the Lanchester strategy, but first we will provide some background on F. W. Lanchester, the strategy and its significance. The Lanchester strategy for sales and marketing is a broad strategy that includes a set of tactics for new product introduction and attack on existing companies and an equivalent set of tactics for the market leader for defense of a market share. Lanchester's principle of concentration shows the importance of focusing on a narrow segment of the market (or customer group, geographic area, etc.) in the drive for dominance. Developing a company is [...]

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Lanchester Theory Dr. T. Onoda

Lanchester Theory Dr. T. Onoda Science to Win the Competition   Overview Lanchester Press is pleased to introduce this English language edition of Dr. Onoda's [wp_eStore:product_id:5:end] seminal work on the mathematical derivation of the Lanchester strategy in sales and marketing. This book is important as it draws together the threads of theory beginning with Lanchester in 1914, Koopman in the United States from 1943, and the extensive body of knowledge developed in Japan since the mid 50s by Dr. Taoka and others. Dr. Onoda has woven this theory from diverse areas of game theory, ecology, probability, and rigorous mathematics to demonstrate the validity of the Lanchester strategy as applied to sales and marketing. Chapter headings: Competition model and its historical background Science of competition and Lanchester laws The Lanchester strategy model Strategy model; and marketing applications Marketing development and establishment of strategy and tactics Index Review Dr. Onoda's Lanchester Theory: Science to win the competition, brings all the basic principles and theories that form the calculus and statistics of the Lanchester Laws together in a single volume. Although reading this book requires some special knowledge of mathematics, I strongly recommend it as a required textbook for the study of lanchester. I would like to express my deepest praises to Dr. Onoda for his hard work over so many years. -- Dr. Nobuo Taoka, author of Lanchester Strategy Volume 1 Product Details Softcover, size 6.5x8.5 ins, 306 pages, 14 photographs, 33 tables, 17 graphs, numerous figures and illustrations five chapters (including detailed analysis of the battle of Iwo Jima, June 1944). ISBN 1-57321-015-3. Language Notes Text: English (translation) Original Language: Japanese About the Author J. Schuler is the founder president of Lanchester Press Inc., a publishing [...]

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