Dr. Nobuo Taoka

Nobuo Taoka (1927 – 1984) graduated from the Department of Political Science in 1953, and received a postgraduate degree in 1955 from Tokyo Toritsu University. He became a general manager and Chief Researcher at the Sales Promotion Bureau and founded the Statistics Research Society in 1964. Dr. Taoka co-authored Total Management for Agencies and Chain Stores in 1969 and published Marketing Forecasts for Competitive Markets in 1971. From 1972 to 1984 he published a series of books on the application of Lanchester’s equations to sales and marketing. The books were best sellers in Japan, with several million copies in print. Dr. Taoka can be regarded as the founder of the Lanchester Strategy of sales and marketing.

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