Lanchester Theory Dr. T. Onoda

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Lanchester Theory Dr. T. Onoda


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Lanchester Theory Dr. T. Onoda

Science to Win the Competition



Lanchester Press is pleased to introduce this English language edition of Dr. Onoda’s

seminal work on the mathematical derivation of the Lanchester strategy in sales and marketing. This book is important as it draws together the threads of theory beginning with Lanchester in 1914, Koopman in the United States from 1943, and the extensive body of knowledge developed in Japan since the mid 50s by Dr. Taoka and others. Dr. Onoda has woven this theory from diverse areas of game theory, ecology, probability, and rigorous mathematics to demonstrate the validity of the Lanchester strategy as applied to sales and marketing.

Chapter headings:

  • Competition model and its historical background
  • Science of competition and Lanchester laws
  • The Lanchester strategy model
  • Strategy model; and marketing applications
  • Marketing development and establishment of strategy and tactics
  • Index


Dr. Onoda’s Lanchester Theory: Science to win the competition, brings all the basic principles and theories that form the calculus and statistics of the Lanchester Laws together in a single volume. Although reading this book requires some special knowledge of mathematics, I strongly recommend it as a required textbook for the study of lanchester. I would like to express my deepest praises to Dr. Onoda for his hard work over so many years. — Dr. Nobuo Taoka, author of Lanchester Strategy Volume 1

Product Details

Softcover, size 6.5×8.5 ins, 306 pages, 14 photographs, 33 tables, 17 graphs, numerous figures and illustrations five chapters (including detailed analysis of the battle of Iwo Jima, June 1944). ISBN 1-57321-015-3.

Language Notes

Text: English (translation)
Original Language: Japanese

About the Author

J. Schuler is the founder president of Lanchester Press Inc., a publishing company dedicated to works by and about F. W. Lanchester (1868-1946) including the development in Japan of the Lanchester strategy of sales and marketing. –This text refers to the Textbook Binding edition.